When it comes to conducting this type of analysis, businesses distinguish between comparing quantitative data vs qualitative data.
However, as is the problem with comparative studies, it raises many questions and it can give problems depending on the method used. This data is generally analyzed to provide any scope of improvement in the existing processes.Īt first sight, comparative analysis seem like an easy research to conduct. However, in business, comparative analyses has a wide application and does not involve only products, but also complete sets of data. Any such one on one comparison can be said to be comparative analyses.
And then you decide whether you want to stay back with the existing company, or you want to move on to the new company. Now, you compare the benefits of the new job vs the job you have in hand. You need to compare one insurance plan with another to decide which insurance plan to buy, As you don’t have the time to do it, you generally outsource this work to someone else (An insurance agent) who then suggests you the right insurance plan as per his comparative analysis.Īn even simple example would include when you receive an offer letter for a new job. If you look closely, jobs like financial planning and insurance planning as well as tax planning opened up because of comparative analysis. Many websites nowadays allow users to compare as many as 5 products at a time. In fact, we were speaking of one on one comparison. The best example of Comparative analyses are popular websites like Pcmag as well as Ecommerce websites which lets users compare one product to another. Comparative analyses is extended also to business industries, where appraisers conduct more complex analysis, depending on the items that are to be compared.īriefly, by comparing two or more things you have a scope of discovering something unknown about either one of the products which are compared. Depending on the feature that is the most important to you – price, quality, durability, you will compare two products and using your knowledge in order to decide upon which product to buy. When making a choice, one of the simplest method that any individual can use is to make comparison between at least two items, known as comparative analysis.